Product Strategy

Marketing Ops vs Marketing Strategy

Marketing strategy is the process of setting targets and defining the how the brand interacts within its ecosystem. Unlike marketing ops that has a constant flow of regular operations the Marketing strategy is defined, froze and then implemented throughout the organisation and then periodically reviewed to assess progress and evaluate if the objective is being […]

Marketing Ops vs Marketing Strategy Read More »

Product management in tech vs manufacturing

Product management in the tech industry is a rapidly growing field, as organizations look to optimize their products and increase customer satisfaction. Companies that invest in effective product management can see tangible results such as increased revenue, reduced costs, improved efficiency, better customer experience, and more strategic decisions. In order to successfully manage products in

Product management in tech vs manufacturing Read More »

Why does you company need a product manager

Product managers are essential to the success of any company’s products. They play a vital role in developing and executing product strategies, ensuring customer satisfaction and driving business results. Product managers are responsible for identifying and managing the entire lifecycle of their product – from concept, to development, launch, and post-launch support. This includes collecting

Why does you company need a product manager Read More »

Scroll to Top