Marketing Ops vs Marketing Strategy

Marketing strategy is the process of setting targets and defining the how the brand interacts within its ecosystem. Unlike marketing ops that has a constant flow of regular operations the Marketing strategy is defined, froze and then implemented throughout the organisation and then periodically reviewed to assess progress and evaluate if the objective is being met or if realignments are required.

Marketing ops is closely linked to the IT function of a company because it requires the use of marketing technology and an information management infrastructure. There is a strong correlation between and organisations technological maturity and the efficiency of their marketing operations. The use of technology to improve the quality and speed of activities such as reporting, communication, etc.

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